A useful website brief begins with people, content and responsibility. Visual preferences come after that.
Who is it for?
Name your primary audience and the decision they need to make. A website for parents choosing a school will need different information from one for a company selecting a supplier.
What should people do?
Choose the most useful next step: request a quote, arrange a visit or explore a service. Make that step easy to find and explain what happens after someone takes it.
The clearer the brief, the more useful the design conversation.
What do you need to say?
List your services, process, common questions and contact details. Gather accurate source material before asking anyone to design around it.
What can you show?
Choose project examples and photographs you have permission to publish. A clear explanation of real work is more useful than an unsupported claim.
Who owns the essentials?
Confirm who controls the domain, hosting and administrator accounts. Keep a record of access and responsibility that the business can retrieve.
Who will keep it current?
Decide who can update opening hours, service information and articles. Include content maintenance in the brief, not just the initial launch.
How will you know it works?
Define useful actions to check after launch. Test the complete enquiry journey and review the questions that actual visitors bring to your business.
